Programme/Project Title: Equitable Access to Opportunities in Ukraine

Programme/Project Number: UKR/02/001
1. Post title:
2. Duration of employment (dates): March 2003 — December 2003
3. Part time
4. Duty station: Kyiv, Ukraine
5. Duties and Responsibilities:

The project "Gender Mainstreaming into the Media Policy" envisages:
1. Quantifiable and qualitative research/monitoring of mass media through gender mainstreaming approach.
2. Preparation of analytical materials directed to the revealing of gender stereotypes (handbook for media workers based on Ukrainian materials)
3. Implementation of interactive training for key media decision makers by using the results of January-April 2003 monitoring and the handbook developed.

Project objective: Promote gender equality in Ukraine through gender monitoring of the media, media handbook on gender mainstreaming and interactive seminar.

Main project components to be implemented:

1. Gender monitoring of the media on the coverage of gender issues (portrayal of women and men) with special attention paid to gender stereotyping.
2. Comparative analysis of the results of the previous monitoring published in the Gender Analysis of Ukrainian Society (UNDP Office in Ukraine 1999).
3. Preparation of recommendations for the media concerning its influence on gender sensitive coverage in media.
4. Preparation of the handbook (for the seminar for key media decision makers) on gender mainstreaming approach into the media policy using the examples from the previous monitoring of media and developing case studies for the media workers.
5. Presentation of the developed interactive strategy and educational materials during the seminar for key media decision makers. (April 2003)
6. Preparation of the materials (ready for printing) and publishing of the gender monitoring results for 2003.

Experience and Qualifications:

1. Experience in strategy developing and implementation of the media monitoring demonstrated by previous researches
2. Proved awareness in gender issues
3. Experience in organization of the interactive trainings for the media
4. Experience of cooperation with the international organizations
5. The organization should be ready to cooperate closely to the UNDP Equal Opportunities Project experts, should have monthly meeting with the Equal Opportunities Project staff and be ready to collaborate and make adjustments to its researches if it is required by Project Manager or Gender expert.

Expected results:

1. Gender monitoring of the media during 2003 that reflects the progress in gender relations in the Ukrainian society in the area of mass media during last 5 years, namely the gender stereotypes in electronic and printed mass media, advertisements and the role of men and women in decision making in the media. The research should include the statistic data that concern the men and women in these spheres and have specific recommendations for key persons on gender mainstreaming approaches in sphere of media.
2. Gender monitoring of such as "Kiev news" (Kievskie vedomosti), "Today" (Segodnja), "Mirror of the week" (Dzerkalo tyzhnya), "The Day "(Den`), "Voice of Ukraine"(Golos Ukrayiny), "Youth of Ukraine"(Molod’ Ukrayiny) for using during the seminar for Media officials. Duration of the monitoring: January — April.
3. Developed and published handbook (for seminar for the key media decision makers) on gender mainstreaming approach into the informational policy of the media using the examples from the monitoring of the Ukrainian mass media and developed strategies for the media concerning the gender approach implementation, and interactive exercises for using during the trainings for the media workers (the so-called "case-studies")
4. The interactive strategy of studying on gender mainstreaming is developed and presented during the seminar for the key media decision makers. (April, 2003)
5. The manuscript is prepared and the Gender monitoring of the media 2003 is published with graphs, diagrams, photos and illustrations of the describe context.
6. The report on project results (also the financial report)

Conditions for applying for cooperation:

The organizations interested in participating in this research should send their proposals and budget corresponding to this TOR at the address: #9A Risnytska Street, apt. 12 or by fax: 573 91 06 or 253-2607 before 18 March 2003
e-mail: oksana@gid.kiev.ua with the copy for vol @un.kiev.ua